Ardell Gray Magic is a concentrated color additive designed to enhance brown and dark brown hair color formulas while providing superior gray coverage. Formulated with red and yellow pigments plus wetting agents, it replaces lost color pigment in resistant gray hair and locks in vibrancy. Compatible with any brand of hair color, Gray Magic also adds intensity to red formulations and neutralizes chlorine discoloration. Use 10 drops per ounce when added to shampoos or conditioners to prevent fading and oxidation in tinted or warm tones. Extends color longevity and reduces the need for frequent touch-ups.