Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. *vs. permanent color
Use Wella colorcharm Demi-Permanent Color to:
Color or blend grays
Add new richness or fashion tones to your existing color
Tone highlights
Gloss and add shine
Refresh faded color
Gentle to use after lightening, permanent wave or chemical relaxing services
Quick color application—processes in 20 minutes or less
