This permanent hair color line is a professional hair color that leaves hair conditioned, vibrant, and thoroughly covered from root to tip. The Wella Color Charm Permanent Liquid Hair Color is sure to please your client, with over 60 colors to achieve any look you need. With a 1:2 ratio mix and quick processing time, this product is easy to use and efficient. The Liquifuse technology ensures the color will be long-lasting and fade resistant. Finally, the gentle floral fragrance will make using this product a pleasant experience for all. -- Features:
Consistent, Predictable Results
Long-Lasting
Fade Resistant
Excellent Gray Coverage
True-to-Tone Color
Vibrant Palette
62 Colors
Great Conditioning
Gentle Floral Fragrance
Economical 1:2 Mix Ratio
Up to 60% More Conditioning Than the Leading Competitor
Up to 43% More Shine (vs. Untreated Hair)
Directions for Use: Mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle or bowl and brush. Develop for 30 minutes and up to 45 minutes if additional depth or grey coverage is needed.
Attention: This product is intended for use by licensed cosmetologists only. Use by non-licensed persons may result in unsatisfactory performance. Hair color products may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergy patch test 48 hours before each application. Read and follow instructions carefully.
